Mr Woollard strives to deliver both clinical excellence and holistic care of his patients through their entire journey. The needs of patients undergoing complex reconstruction or cosmetic rejuvenation are very different, but in every case it is a nuanced journey that requires trust and an in-depth understanding of each individual. Mr Woollard firmly believes that the first steps on that journey are critical to the success of the final outcome. He audits his own results, and asks for feedback to aid in reflective practice. He is registered with PHIN and third-party anonymised patient feedback portal iwantgreatcare.com.